If there were celebrities in the farming world, this man would be at the top of the list. In actuality, for the people that know and love him, he is more like an icon than a celebrity. Joel Salatin has been a mover and shaker in the grass-based farming movement since he bought that fateful piece of land in the Shenandoah Valley of Virginia in 1961. The rest is more or less history.

Joel gets folks traveling far and wide to visit his farm buying meat or simply to hear him speak. His fans spread from California all the way down under to Australia. Of course his meat is delicious and raised the way nature had intended it to be raised, but there is something else that makes him so popular among his fans. It's his passion for what he does. Whenever Joel steps up to give a speech or lecture you can feel the conviction in what he says, and he doesn't just think he is right about what he says he knows it. He has devoted his entire life to farming and showing the masses that there is an alternative to factory farms.

Joel is at the forefront of the grass-based movement and we are certainly glad to have a man with his fervor for farming on our side!